Rawlplug Australia presents the brand’s offering
The Synergy Group conference and trade show is an annual event, recently held this year on 7–10 September at the Pullman Hotel in Albert Park, Melbourne.
The idea of the meeting is best described by its motto: “The combined efforts of two or more individuals produce an effect far greater than the sum of their parts.”
Almost 100 exhibitors participated in the trade show, presenting a wide range of construction products and services. Rawlplug Australia shared a stand at the event with BBI – Brighton-Best International, our brand’s distribution partner in Australia and New Zealand. We showcased all our key fixings and power tools, including bonded anchors and gas nailers. Our stand was visited by a very large number of the event attendees, with interest in the new products displayed such as our bonded anchors, carbide drills and frame fixing ranges as well as strong support for the company’s core offer of Mechanical Anchors.
Craig Salmon
Business Development Manager Rawlplug Australia
The Rawlplug brand was activated on the Australian market in March 2020. The company under the name of Rawlplug Australia Pty Ltd was officially registered in April 2021. Thus, the brand launched on a new continent at the time of the pandemic, which led to the suspension of most trade fairs and business meetings. The Synergy Group meeting in September was only the second opportunity, following the Sydney Build Show in June, to showcase Rawlplug’s extensive offering to businesses and distributors in that part of the world.
The Australian construction industry is a thriving and prosperous sector of the local economy. Any initiative undertaken in this area can turn out to be a good start of long-term collaboration with entrepreneurs, infrastructure departments and industry professionals, so attending trade shows is an investment in the brand's future on the whole continent.